Vanity Fair: “A war reporter immersed at Hermès. Two years of writing. The result: a unique book, full of anecdotes. Exquisite.”

Le Monde M: “Delectable. A tender tale. The author paints the paradoxes of Hermès without flattery and with impressionistic touches. The result is nothing like the usual, complacent sums that the luxury industry prints left, right and centre…”

Harper's Bazaar: "While the writer is used to exploring popular cultures, his new adventure pushes open the doors of a century-old house. Two years in the land of Hermès. A book that immerses you in the grandiose Hermès adventure."

Prima: “A captivating novel about a mysterious dynasty. Fascinating!”

Booksellers' Pages: "A song of deeds. A moving book. The magic of this writing still works."

Europe 1: “A truly great book. Eminently poetic. Frédéric Laffont dazzled us three years ago with a book about Chef Bernard Pacaud.

He returns to us with a travel story in a strange land.

An incredible book, brilliantly written. Masterful language. Literary and magnificent!”

Librairie Lamartine: “A story steeped in rare humanity. One of the best books of the year.”

The Pavilion of Literature (Belgium): “An essay that enchants, sparkles and throbs with the tribal spirit and roots of the House of Hermès, by Frédéric Laffont, the wonderful author of A Life in Detail. A song of gesture and spirit, made up of twenty-five thematic songs that takes us into the soul of the brand, through its actors…”

LeA Bookstore: “Impressionist touches. A surprise! Read in one sitting.”

Librairie Galignani: “This book is a marvel, a true reader’s delight! Thank you.”

Booksellers' Pages: "A grand journey into what he calls 'the tribe'. A true gem."